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Analytics Integration

Track chatbot performance, measure customer engagement, and gain insights with integrated analytics. Connect with Google Analytics 4, Meta Pixel, and Mixpanel.

Overview

WooAI Chatbot Pro provides comprehensive analytics integration to help you understand how customers interact with your chatbot. Track conversations, measure engagement, and attribute conversions to chatbot interactions.

Analytics Dashboard
The Analytics dashboard showing conversation metrics and engagement data

Supported Platforms

📊
Google Analytics 4
Track chatbot events alongside your website analytics. See conversation data in GA4 reports and build custom audiences.
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Meta Pixel (Facebook)
Attribute conversions to chatbot interactions and create retargeting audiences based on chat engagement.
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Mixpanel
Deep product analytics with user journey tracking, funnel analysis, and behavioral cohorts.

Built-in Analytics Dashboard

WooAI Chatbot Pro includes a built-in analytics dashboard that provides key metrics without any external integration required.

Key Metrics

1,247
Total Conversations
89%
Resolution Rate
4.2
Avg. Messages/Session
2m 15s
Avg. Session Duration

Dashboard Metrics Explained

Metric Description Good Value
Total Conversations Number of chat sessions started by visitors Increasing trend
Active Users Unique visitors who interacted with the chatbot Increasing trend
Messages Sent Total messages sent by customers Higher = more engagement
Resolution Rate Percentage of conversations resolved without human escalation > 80%
Avg. Response Time Average time for AI to generate a response < 3 seconds
Product Queries Questions about specific products (RAG searches) Tracks demand
Conversion Assist Orders where customer used chatbot before purchase > 10%

Viewing Analytics

  1. Open Dashboard

    Navigate to WooAI Chat → Dashboard in your WordPress admin.

  2. Select Date Range

    Use the date picker to view data for specific time periods (7 days, 30 days, custom).

  3. Review Metrics

    Analyze the key performance indicators and trend charts.

  4. Export Data

    Click Export to download analytics data as CSV for further analysis.

Google Analytics 4 Integration

Connect your chatbot to Google Analytics 4 to track events alongside your existing website analytics.

Prerequisites

  • Google Analytics 4 property set up for your website
  • GA4 tracking code installed on your site
  • Measurement ID (starts with G-)

Setting Up GA4

  1. Get Your Measurement ID

    In GA4, go to Admin → Data Streams → Select your web stream → Copy the Measurement ID.

  2. Configure in WooAI

    Go to WooAI Chat → Analytics → Enable Google Analytics 4.

  3. Enter Measurement ID

    Paste your GA4 Measurement ID (e.g., G-XXXXXXXXXX).

  4. Save and Verify

    Save settings and use GA4 DebugView to verify events are being received.

💡 Already Using GA4?

If GA4 is already installed on your site via GTM or direct integration, WooAI will automatically use the existing gtag instance. No additional configuration needed.

GA4 Events Tracked

wooai_chat_open Engagement
Fired when a user opens the chat widget
Parameters: page_location, page_title
wooai_message_sent Engagement
Fired when a user sends a message to the chatbot
Parameters: message_length, session_id
wooai_product_inquiry E-commerce
Fired when a user asks about a specific product
Parameters: product_id, product_name, product_category
wooai_add_to_cart E-commerce
Fired when a user adds a product via chatbot recommendation
Parameters: product_id, product_name, value, currency
wooai_playbook_triggered Automation
Fired when a playbook automation is triggered
Parameters: playbook_id, playbook_name

Creating GA4 Reports

Build custom reports in GA4 using WooAI events:

  1. Go to GA4 → Explore → Create new exploration
  2. Add wooai_ events as metrics
  3. Segment by dimensions like page, device, or user type
  4. Save report for regular monitoring

Meta Pixel Integration

Connect with Meta (Facebook) Pixel to attribute conversions and build retargeting audiences based on chatbot interactions.

Setting Up Meta Pixel

  1. Get Your Pixel ID

    In Meta Business Suite, go to Events Manager → Select your pixel → Copy the Pixel ID.

  2. Configure in WooAI

    Go to WooAI Chat → Analytics → Enable Meta Pixel.

  3. Enter Pixel ID

    Paste your Meta Pixel ID (numeric ID, e.g., 1234567890).

  4. Verify Installation

    Use the Meta Pixel Helper Chrome extension to verify events are firing correctly.

Meta Pixel Events

Event Type When Fired
Contact Standard Chat widget opened
ViewContent Standard Product inquiry via chat
AddToCart Standard Product added from chat recommendation
Lead Standard Email collected via playbook
CustomizeProduct Custom Size/variant question answered

Building Audiences

Create custom audiences in Meta Ads Manager based on chatbot interactions:

  • Engaged Users: People who sent messages to your chatbot
  • Product Interest: People who inquired about specific products
  • High Intent: People who used chat before adding to cart
  • Support Seekers: People who triggered support-related playbooks
✅ Retargeting Tip

Create a retargeting campaign for users who asked about products but didn't purchase. These are high-intent visitors who may need a small nudge to convert.

Mixpanel Integration

Connect with Mixpanel for advanced product analytics, user journey tracking, and behavioral analysis.

Setting Up Mixpanel

  1. Get Your Project Token

    In Mixpanel, go to Settings → Project Settings → Copy the Project Token.

  2. Configure in WooAI

    Go to WooAI Chat → Analytics → Enable Mixpanel.

  3. Enter Project Token

    Paste your Mixpanel project token.

  4. Configure User Identification

    Enable Identify Users to track logged-in users across sessions.

Mixpanel Events

WooAI sends detailed events to Mixpanel with rich properties for analysis:

Chat Started Session
Tracks when a new chat session begins
Properties: $current_url, $device, $browser, page_category, is_returning_visitor
Message Sent Engagement
Tracks each message in the conversation
Properties: message_type, intent_detected, response_time_ms, session_message_count
Product Recommended E-commerce
Tracks when products are recommended via RAG search
Properties: products_shown, search_query, similarity_scores

Mixpanel User Properties

WooAI sets the following user properties in Mixpanel:

Property Description
$name Customer name (if logged in)
$email Customer email (if known)
chat_sessions_count Total chat sessions by this user
last_chat_date Date of most recent chat session
total_messages_sent Lifetime message count
products_inquired List of products asked about

Complete Event Reference

Full list of events tracked by WooAI Chatbot Pro across all analytics platforms:

Event GA4 Meta Mixpanel
Chat Opened ✓ ✓ ✓
Message Sent ✓ - ✓
Product Inquiry ✓ ✓ ✓
Add to Cart (via chat) ✓ ✓ ✓
Playbook Triggered ✓ - ✓
Email Collected ✓ ✓ ✓
Chat Closed ✓ - ✓
Session Ended ✓ - ✓

Privacy & Compliance

WooAI Chatbot Pro is designed with privacy in mind and supports GDPR compliance.

Data Collection

  • No PII in events: Analytics events don't include personal identifiable information by default
  • Anonymization: User IDs are hashed before being sent to analytics platforms
  • Consent integration: Respects cookie consent settings on your site

Cookie Consent Integration

WooAI integrates with popular consent management platforms:

  • CookieYes
  • Complianz
  • GDPR Cookie Consent
  • Borlabs Cookie
⚠️ Consent Required

In GDPR regions, ensure you have proper consent before enabling analytics tracking. WooAI will only fire analytics events after consent is granted if a consent management platform is detected.

Disabling Analytics

To completely disable analytics tracking:

  1. Go to WooAI Chat → Analytics
  2. Toggle OFF all analytics platforms
  3. Optionally, disable the built-in dashboard data collection
  4. Save settings

Troubleshooting

Events Not Appearing in GA4

  • Check Measurement ID is correct (starts with G-)
  • Use GA4 DebugView in real-time to verify events
  • Clear browser cache and test in incognito mode
  • Ensure GA4 is properly installed on your site
  • Check for JavaScript errors in browser console

Meta Pixel Events Missing

  • Verify Pixel ID is numeric (not alphanumeric)
  • Use Meta Pixel Helper to debug
  • Check Events Manager for incoming events
  • Ensure Meta Pixel base code is installed

Mixpanel Not Receiving Data

  • Verify project token is correct
  • Check Mixpanel Live View for events
  • Ensure user identification is configured if tracking registered users

Built-in Dashboard Shows No Data

  • Verify chat widget is active and visible
  • Check that conversations are actually occurring
  • Select correct date range in dashboard
  • Clear WordPress transients cache
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